8 Marketing Commandments

8 Marketing Commandments

  1. Thou shall develop systems for identifying opportunities, ranking them and choosing the best ones.
  2. Thou shall know their major competitors and their strengths and weaknesses
  3. Thou shall build strong brands by using the most cost effective communication and promotion tools
  4. Thou shall exercise strong control over it’s product and service mix
  5. Thou shall constantly add technology that will give its firm a competitive advantage in the market place
  6. Thou shall segment the market and develop a strong position in Each Segment
  7. Thou shall manage a marketing planning system that leads to insightful long term and short term plans
  8. Thou shall build market leadership and a team spirit among its various department

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